Heart were tasked with locating a venue to be transformed into a week-long residency for Haig Club London, at which a series of intimate evenings would be hosted by some of the city’s finest tastemakers. The iconic Wellington Arch at Hyde Park Corner was completely overhauled to reflect a modern interpretation of the British private clubs featured in the 1920s Haig whisky adverts.

The transformation included a bespoke Haig Club bar, a fine dining room for 24 guests and a hidden whisky snug. The landmark was also illuminated a striking blue colour to mirror the hues of the blue Haig Club bottle.