An epic launch event for gamers globally.
Xbox One Launch.
GLOBAL LAUNCH EVENT
With just 6 weeks lead time, Heart was engaged to secure a location, deliver all event design, production and management for the centre piece of Microsoft’s launch of the eagerly awaited Xbox One console.
The Brief.
Heart negotiated the first ever take over of London’s iconic Leicester Square in the creation of 'Xbox One Square' creating an iconic home for the global launch moment with a stand-out takeover of the UK’s most renowned entertainment locations. The ambitious project continued with the development of show-stopping stage design with a 16m high “shell” reflecting the brand’s nexus logo. The square was split into interactive zones providing consumers, media and VIPs with an unparalleled gaming and entertainment experience. The event ended in high-profile performances from artists including Katy B and Plan B.
The Solution.
The Results.
6k
Attendees
6M
Social Media Impressions
2M
Media Coverage
6Weeks
Lead time start to finish
